Amidst the ongoing war, Ukrainian Ad Agency persevere, expressing their determination: 'We Continue to Work'
In the heart of February 2022, the world watched as Russia declared war on Ukraine, causing widespread disruption across various industries, including fashion and creative sectors. One such individual caught in the crossfire was Olga Kokoshko, the managing partner of Nebo Agency, a company whose specific nature remains undisclosed but is presumed to be a part of the fashion or creative industry.
Prior to the conflict, on February 23, 2022, Olga Kokoshko was present at a go-karting event organised by Kyiv-based creative shop Nebo for their staff. The event was described as enjoyable by Olga, providing a brief moment of respite amidst the looming tension. Afterwards, the staff engaged in conversations and shared a delicious meal together.
However, the tranquil evening was short-lived. Olga Kokoshko received multiple messages of concern from relatives and friends at 5am, signalling the impending crisis. In response, Olga left the festivities early to prepare for an unexpected trip. The details of this trip were not disclosed, but it was clear that it was not a leisurely vacation. Rather, it was a response to the unfolding crisis in Ukraine.
As the days passed, Olga Kokoshko, like many others, grappled with the uncertainty of the situation. Initially, she believed the war might last 10 or 11 days. However, as the conflict dragged on, it became evident that a swift resolution was unlikely.
In the face of adversity, Olga Kokoshko decided to flee to the remote countryside in Ukraine. This trip, though not a holiday, was a testament to her resilience and determination to navigate the challenging times ahead.
The go-karting event and subsequent festivities did not involve any advertisements or promotions, indicating a genuine effort to provide a moment of relief for the staff of Nebo Agency amidst the escalating crisis.
As the world continues to grapple with the aftermath of Russia's invasion of Ukraine, the fashion and creative industries are adapting to the new reality. Agencies with Russian ties face scrutiny and reduced opportunities, while those with a strong commitment to humanitarian efforts and ethical business practices persevere.
For Olga Kokoshko and Nebo Agency, the road ahead remains uncertain, but their story serves as a reminder of the indomitable spirit of those caught in the crossfire of global conflicts.
Olga Kokoshko, after enjoying an enjoyable go-karting event and a shared meal with her colleagues at Nebo Agency, decided to temporarily abandon her home-and-garden lifestyle in the city to flee to the remote countryside of Ukraine, as she braced herself for a prolonged outdoor-living experience during the unfolding crisis. As the fashion and creative industries adapt to the new reality created by Russia's invasion of Ukraine, the focus has shifted towards humanitarian efforts and ethical business practices, with agencies such as Nebo Agency demonstrating resilience and determination to navigate the challenging times ahead.
