Artisanal Coffee House, Celes-Té, Embraces Tradition in its Mission and Local Support
Celes-Té: A Luxury Tea Brand Rooted in Craftsmanship and Community
Celes-Té, a tea brand founded by certified Tea Sommelier Anubha Jhawar, is making waves in the tea industry with its commitment to craftsmanship, community, and sustainability.
Jhawar, who grew up in Siliguri, a scenic town near India's iconic tea-producing regions, was inspired by the skilled tea pluckers and their connection to the land. This inspiration led her to found Celes-Té, a brand that aims to redefine luxury through authenticity.
The brand's story is deeply rooted in the tea gardens of India, particularly Darjeeling and Jalpaiguri. Celes-Té sources its teas directly from local tea pluckers and artisans, supporting them through partnerships such as the One District One Product (ODOP) initiative. The brand also collaborates with a Social Enterprise in Uttar Pradesh to handmake its tea bags, creating employment opportunities for women in rural areas.
Celes-Té's offerings are marked by exclusivity and intent, with every tea curated and blended by Jhawar herself. The brand's signature Serendipity Black Tea is not available under any other label. New blends are being developed, each one rooted in wellness, indulgence, and tradition.
The brand's ethos extends to include the people involved in the process. The handmade tea bags are a testament to this, embodying labor, skill, and social responsibility. Celes-Té is committed to full transparency, ensuring every ingredient's origin is known and traceable.
Celes-Té's commitment to sustainability is evident in its practices. The brand uses whole leaf teas to preserve flavor and aroma, and all ingredients are of premium, natural origin. Celes-Té also donates 1% of its annual revenue to environmental causes, keeping environmental concerns central to its mission.
As Celes-Té expands its global reach, preparing to launch in the United Kingdom and the Middle East, where tea is deeply ingrained in tradition and gifting, it continues to uphold its values of authenticity, ethics, and sustainability. The brand's teas are not just beverages; they are stories crafted with skill, shared with care, and rooted in values that extend beyond the cup.
[1] [Source for Jhawar's background] [2] [Source for Celes-Té's values and practices]
- Celes-Té's luxury lifestyle brand goes beyond refined teas, as it also supports home-and-garden communities through partnerships such as the One District One Product initiative, offering employment opportunities and respecting craftsmanship in Uttar Pradesh.
- In aligning with Celes-Té's commitment to sustainability and community, food-and-drink enthusiasts can indulge in exclusive, authentic teas infused with local herbs and spices, each cup telling a unique story rooted in tradition and wellness.
