Black Innovator Castro Desroches Shapes Beats by Dre's Potent Communication
In the ongoing series highlighting Black advertising professionals, we shine the light on Castro Desroches, the creative director at Translation. Desroches gained notoriety for his work on the "You Love Me" campaign for Beats by Dre, a campaign that has been a significant part of the conversation during Black History Month.
During Black History Month, Derek Walker, partner at the advertising agency 72andSunny, asked Desroches about his pride in the "You Love Me" work. In response, Desroches expressed that "Proud is an understatement."
The "You Love Me" campaign was developed by Derek Walker's agency and was created following the police killing of George Floyd in Minneapolis last summer. The campaign was a powerful statement of solidarity and support for the Black community.
Desroches, who currently works at Havas New York, was the one who led the creative direction for the "You Love Me" campaign at Translation. The campaign has been widely discussed and praised for its impact and significance, particularly in the context of Black History Month.
For Desroches, the "You Love Me" campaign holds a special place. He considers it to be a significant part of his career and a testament to the power of advertising to bring about change. The campaign has shown that advertising can be a powerful tool for raising awareness, fostering understanding, and promoting unity.
As we continue to celebrate Black History Month, the "You Love Me" campaign serves as a reminder of the important role that Black advertising professionals play in shaping the industry and making a difference in the world. The campaign's message of love, unity, and solidarity continues to resonate with people, and its impact will be felt for years to come.
