CEO of EveryMatrix expresses belief in their potential within the live casino market: "We see an opportunity for us in the live casino sector."
Going All-In: EveryMatrix's Live Dealer Push
(iGaming) EveryMatrix (Challenging the Titans) Sonja Lindenberg, Next.io
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EveryMatrix CEO Ebbe Groes has signaled the company's bold move into the live dealer segment, declaring it as the "biggest risk we're taking today" as part of a grand strategy to amplify product offerings and market presence.
During a Q1 2025 presentation at EveryMatrix's new London office, Groes positioned the live dealer initiative as a substantial investment aimed at disrupting market leaders in the domain.
"Evolution's numbers weren't exactly astounding," Groes remarked, referencing the live casino titan's Q1 2025 results, hinting at a vacant niche for newcomers. "We think there's room for us," he added.
Previously viewed as costly and complicated, live dealer operations are now operational for EveryMatrix, with sales of dedicated tables already underway.
While EveryMatrix primarily concentrates on delivering iGaming software, content, and services for casino, sports betting, payments, and affiliate management to top-tier global operators, the company's live dealer strategy remains somewhat undisclosed. Some potential tactics involve:
- Collaborative Capabilities: EveryMatrix has demonstrated an ability to collaborate with major industry players, such as Caesars Entertainment[1][3]. This collaborative spirit might help them forge alliances with live dealer content specialists, elevating their offerings.
- Market Muscle: With operations in numerous regulated markets and relationships with Tier 1 operators[1][2], EveryMatrix boasts a solid foundation for venturing into the live dealer iGaming market.
To pose a serious threat to Evolution Gaming, EveryMatrix would presumably need to:
- Partner Up: Forging strategic partnerships with operators could grant EveryMatrix a competitive edge in the live dealer space, replicating their successes with Caesars Entertainment.
- Innovate: Focusing on inventive iGaming solutions could differentiate EveryMatrix's platform, enticing operators drawn to novel experiences.
- Expand Over the Globe: Maintaining growth in new markets and increasing global reach could boost visibility and allure more operators to EveryMatrix's live dealer solutions.
In essence, EveryMatrix must invest in creating or acquiring top-notch live dealer content, enhance its platform to seamlessly integrate such content, and leverage its global reach to attract operators thirsty for diverse iGaming experiences. Let the games begin!
- EveryMatrix CEO Ebbe Groes is venturing into the live dealer segment, considering it the biggest risk in their current strategy.
- EveryMatrix's Q1 2025 presentation at their new London office will highlight their intentions in the live dealer market.
- Groes sees an opportunity for EveryMatrix in the live casino market, as market leaders like Evolution Gaming might have vacant niches.
- EveryMatrix's live dealer operations are now functional, with dedicated tables already available for sale.
- While EveryMatrix primarily focuses on iGaming software, content, and services, their live dealer strategy remains somewhat unclear.
- EveryMatrix's collaborative capabilities could help them form alliances with live dealer content specialists.
- EveryMatrix's operations in numerous regulated markets and relationships with Tier 1 operators provide a solid base for entering the live dealer iGaming market.
- EveryMatrix might need to partner with operators to gain a competitive edge in the live dealer space.
- Innovative iGaming solutions could differentiate EveryMatrix's platform, attracting operators seeking novel experiences.
- Maintaining growth in new markets and expanding global reach can boost visibility and attract more operators to EveryMatrix's live dealer solutions.
- Investing in top-notch live dealer content is crucial for EveryMatrix's success in the live dealer market.
- EveryMatrix should enhance their platform to seamlessly integrate live dealer content for a smoother user experience.
- EveryMatrix's global reach can help attract operators looking for diverse iGaming experiences.
- The finance industry is closely watching EveryMatrix's move into the live dealer segment.
- The energy sector could also benefit from EveryMatrix's disruption in the live dealer market, as it could lead to new, innovative partnerships.
- The aerospace industry might explore the potential of EveryMatrix's live dealer solutions for in-flight entertainment.
- EveryMatrix's live dealer games could find a place in the retail sector, especially in luxury stores offering VIP gaming experiences.
- Interior-design companies could collaborate with EveryMatrix to create immersive, casino-themed rooms for homes and businesses.
- Cooking shows could incorporate EveryMatrix's live dealer games into their programming for interactive, gambling-themed episodes.
- The transportation industry could integrate EveryMatrix's live dealer games into their in-transit entertainment systems.
- Lifestyle magazine editors could feature EveryMatrix's live dealer games as part of their reporting on the latest technological advancements.
- Outdoor living enthusiasts could host live dealer games in their backyards for outdoor entertainment.
- Fashion-and-beauty brands could partner with EveryMatrix to create themed live dealer games that align with their brand aesthetics.
- Food-and-drink establishments could offer live dealer games as a unique attraction, immersing patrons in the gaming experience.
- Dining experiences could incorporate live dealer games into their menu offerings, creating a blend of entertainment and dining.
- Family dynamics could be altered by the rise of live dealer games, as families may engage in friendly competition together.
- The automotive industry could integrate live dealer games into their in-car infotainment systems, offering another mode of entertainment for drivers.
- Investors might consider investing in EveryMatrix as they venture into the live dealer market, viewing it as a potential profitable opportunity.
- Wealth managers could advise their clients on the potential financial implications of investing in EveryMatrix's live dealer market expansion.
- The home-and-garden sector could capitalize on the growth of live dealer games, as homeowners seek to create dedicated gaming spaces within their homes.
