Comprehensive Walkthrough for Establishing an Editorial Schedule
In the dynamic world of content marketing, maintaining an organized and efficient workflow is crucial. Hubstaff, a leading company in the field, has found success in utilizing Trello's Editorial Calendar Board to drive their content strategy.
The editorial calendar serves as the heart of Hubstaff's content marketing efforts, providing a bird's-eye view of their content pipeline. It's where posts are sent for final preparations before being shared with the world, a list known as the Ready for Review list.
The process begins with a writer creating an outline for the blog post, which is reviewed and feedback is provided. The writer then uploads the article, images, and other necessary details to WordPress. Content upgrades, if any, are prepared after the visuals are ready.
To maintain the editorial process, regular reviews are conducted every Wednesday to check the schedule for the upcoming week, and every Monday to review the stats from the previous week. This meticulous approach ensures that the content remains aligned with the company's goals and audience preferences.
The Blog Post Ideas list is where the whole team can brainstorm and add topics to work on. Once a topic is settled, it is assigned to an appropriate writer. The Scheduled list is handled by a specific person to avoid miscommunication and chaos.
The Editing and Graphics list is where the blog content designer starts working on a header image and any additional visuals. Using the header image of a post as a card cover in Trello's Editorial Calendar Board can serve as a visual shortcut for easy navigation.
In improving the editorial calendar process at Hubstaff, there is a need for integration between Trello and WordPress, and a more structured use of Labels within Trello. The first column list in Trello's Editorial Calendar Board is Directions / Strategy, where important content creation and distribution documents are linked.
Ideation for content topics is crucial, and sources of inspiration include customer feedback, SEO strategy, successful content, and competitive research. After articles get published, they are moved to the Published and Ready for Distribution list. The Pending list contains all ideas or written posts that are on pause but will be used in the future.
By defining clear goals, understanding the target audience, conducting a content audit, and planning content themes and types, an optimized editorial calendar acts as a single source of truth for your content pipeline—helping plan ahead, coordinate teams, and measure content performance efficiently. Using templates, tools, or automation can enhance productivity by tracking status, deadlines, and contributors all in one place.
In conclusion, Hubstaff's approach to content marketing, centred around an optimized editorial calendar, demonstrates the importance of organization, collaboration, and adaptability in a rapidly evolving digital landscape.
- Hubstaff uses Trello's Editorial Calendar Board to drive their content strategy, providing a clear view of their content pipeline, which includes a list called the 'Ready for Review' list.
- To maintain the editorial process, regular reviews are conducted every Wednesday to check the schedule for the upcoming week, and every Monday to review the stats from the previous week, ensuring content remains aligned with the company's goals and audience preferences.
- Integration between Trello and WordPress, and a more structured use of labels within Trello, could improve the editorial calendar process at Hubstaff.
- By using templates, tools, or automation, Hubstaff can track status, deadlines, and contributors all in one place, enhancing productivity and making their editorial calendar a single source of truth for their content pipeline.
