Demand for Mangal Makers in Tomsk Surged by 169% over the Past Year
Grill Masters in High Demand! 🍖🎉
Looks like April 2025 saw a massive surge in the demand for barbecue chefs across various cities in Russia, with Tomsk making it to the top 5 cities experiencing the highest increase in interest, according to data from platforms like "Avito Uslugi" and "Avito Rabota."
Apparently, Russians are craving those sizzling shish kebabs and succulent grilled meats more than ever, as demand for such services has skyrocketed by 29% since last year. Moscow takes the lead with a whopping 173% increase, followed closely by Tula (195%), Tomsk (169%), Sochi (162%), and Tver (100%).
It's important to note that the average monthly wage for these grill masters has climbed up to a promising 171,203 rubles.
Additionally, there's been an 11% increase in the number of Russians looking to rent cabanas in recreational areas, with the number of available rentals growing by 32% within the same time frame. The cities showing the most significant growth in interest for this service are Saratov (4.7 times), Iжеvsk (4 times), Kaliningrad (2.3 times), Novosibirsk (43%), and Saint Petersburg (33%).
Renting a cabana typically costs between 2,000 to 3,000 rubles, depending on the number of zones you plan to reserve, the distance of the park from the city center, and its popularity among vacationers.
Interestingly, there are a couple of contextual factors that might be contributing to this demand, although they haven't been definitively established:
- Growing Interest in Meat-Centric Culinary Events: With the American Beef Club hosting a beef-focused masterclass in Tashkent on April 27, 2025, regional trends toward specialized meat preparation techniques can't be ruled out. If similar events are taking place in Russian cities, they could drive demand for experienced chefs.
- International Diplomatic Shifts: Moscow's Supreme Court lifted the Taliban's terror designation on April 17, 2025, underscoring Russia's emphasis on regional diplomacy. While not directly related to cuisine, such geopolitical shifts might inspire cross-cultural exchanges or tourism-driven dining trends, indirectly affecting chef demand.
- The strong demand for barbecue chefs in Russia, particularly in cities like Tomsk, suggests a growing interest in food-and-drink lifestyle choices, with shish kebabs and grilled meats being sought after.
- The surge in demand for grill masters, as seen in cities such as Moscow and Tula, indicates a strong section of the population seeking out these services for their home-and-garden lifestyle, even beyond the summer season.
- As more Russians opt for renting cabanas in recreational areas, there might be a connection between this trend and the increased demand for grill masters, as both are related to outdoor lifestyle activities such as food preparation and entertainment.
- The year 2025 could experience a significant boost in the food-and-drink lifestyle sector, as the demand for grill masters and cabana rentals continues to climb, potentially being influenced by international diplomatic shifts and meat-centric culinary events.
