Disgusting Font Choices: An Unpleasant Survey
In the world of branding, the choice of font can significantly influence a company's image. From conveying tone and emotion to establishing trust and credibility, fonts play a crucial role in shaping a brand's identity.
Grunge fonts, for instance, have been found to give the impression of a brand that is not professional or trustworthy. Fonts such as 'BloodStab Italic' or 'Sk8orDie.ttf' are often associated with designs that look like they were created by a 14-year-old who just discovered Slipknot. This style can make a brand appear unprofessional and not credible, and may even give the impression of a brand that is not modern or current.
The use of grunge fonts can also make a high-growth fintech look like a gastropub in Surrey, or a passive-aggressive project manager with an anime mousemat, as is the case with the Ubuntu font. Similarly, Lobster font, with its ligatures and casual feel, is often associated with wanting to be vintage and 'Brooklyn', but ending up looking like Etsy threw up.
On the other hand, stencil fonts are advised to sit out unless branding camo tents or designing warning labels for landmines. Fonts with names like FS Kitty are described as having a smell similar to impulse-buy body spray from Claire's, giving an impression of glitter glue, year 8 girlband, and being vaguely threatening.
The choice of font can also impact a brand's perceived relevance to current trends. The use of grunge fonts can make a brand appear outdated, while fonts that are clean, modern, and easily readable can help a brand appear current and relevant.
The impact of fonts on brand identity has been a topic of discussion for years. In 2025, on August 6th, the issue was once again brought to the forefront. Ryan Gosling's SNL meltdown over the use of Papyrus font in the movie 'Avatar' serves as a reminder of the importance of font choice in creating a professional and trustworthy image.
In conclusion, the choice of font is an essential aspect of branding. Brands that want to be taken seriously and appear professional should avoid using grunge fonts and opt for clean, modern, and easily readable fonts instead.
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