EUME Unveils Elite Retail Outlet in Bengaluru, Offering Top-tier Travel Equipment to the Indian Market
EUME Launches Flagship Store in Bengaluru, Redefining Premium Luggage Retail
EUME, the Indian travel gear brand known for its design-forward products, has made its offline debut with a flagship retail experience at Phoenix Mall of Asia in Bengaluru. The store, designed to give EUME's community a space to experience the brand's philosophy, captures EUME's design philosophy with a predominantly white canvas, fluid metallic curves, and a statement EUME monogram running through the store's architecture.
Naina Parekh, Co-Founder of EUME, stated that the store was designed to give the brand's community a space to experience the EUME philosophy. "The EUME Way is #makingmoves, with confidence, clarity, and purpose," she said.
The store is not just a place to shop, but a world built for discovery, inviting customers to linger, engage, and connect with the essence of #makingmoves. To build anticipation for the launch, EUME rolled out a transparent mobile showroom and attention-grabbing truck gallery featuring the brand's standout collections.
EUME's DNA is clear, bold design, expressive form, and function that goes the distance, making a statement without shouting. Each piece in the collection is crafted with timeless silhouettes, striking proportions, and well-defined interiors built for maximum utility. The collection includes India's first zipperless 100% aluminium cabin luggage, reinforcing EUME's position as the first mover in the high-luxury segment.
Models strutted down a runway inside Phoenix Mall of Asia with EUME trunks, trolleys, and backpacks, turning travel gear into a bold style statement. With launches planned in Mumbai, Hyderabad, and curated pop-ups across cultural festivals and lifestyle destinations, EUME is expanding its world of design and functionality across India.
EUME's unique selling points include timeless and bold design, purposeful functionality, premium quality and sustainability, high average order value and premium pricing, and a strong offline and online presence. The brand prioritizes high-quality materials and sustainable practices in product manufacturing, targeting discerning consumers. With an average order value of around ₹13,000 and products priced upwards of ₹50,000, EUME positions itself in the premium segment of the Indian market.
EUME distinguishes itself by combining world-class design sophistication with meaningful utility, creating a new premium retail experience for Indian consumers looking for smart, stylish, and high-quality travel gear. Bengaluru, with its vibrant and future-forward culture, was chosen as the first location for EUME's offline debut due to its deep engagement with the brand's signature mix of global-inspired design and everyday functionality.
"We don't follow trends, but travel through them," said Parekh. EUME is India's boldest premium travel gear brand, designing products that merge expressive aesthetics with thoughtful functionality. The Bengaluru flagship store redefines premium luggage retail in India, offering a first-of-its-kind fashion-meets-luggage showcase during its opening celebration. Visit EUME's flagship store today and experience the EUME Way for yourself.
- EUME's flagship store in Bengaluru not only offers a space for shopping, but also invites customers to immerse themselves in the brand's culture and philosophy, redefining the concept of premium luggage retail.
- With a design philosophy that emphasizes bold design, expressive form, and functionality, EUME's collection is a perfect blend of fashion-and-beauty and practicality, catering to the lifestyle needs of its discerning consumers.
- The EUME Way embodies confidence, clarity, and purpose, and this ethos extends to their wealth-management strategies, as their products' premium pricing and high average order value reflect a commitment to quality and sustainability.
- The brand's home-and-garden offerings, such as the India's first zipperless 100% aluminium cabin luggage, embody the EUME DNA of design sophistication and meaningful utility, making a statement without shouting.
- In addition to its offline presence, EUME maintains a strong online presence, allowing customers to engage with the brand and shop from anywhere, further expanding its reach in the business realm.
- Sports enthusiasts may appreciate the sleek and stylish EUME travel gear while indulging in sports-betting activities, as the brand continually seeks to cater to diverse interests within the Indian market.
