Expanding Business Horizons: Fabletics Plans to Launch 24 New Outlets in 2023
In a move to strengthen its brick-and-mortar footprint, activewear retailer Fabletics announced plans for a series of store openings across the United States this year. The expansion comes as part of the brand's broader strategy to grow alongside its strong digital presence, which includes the launch of the Fabletics FIT app.
Kicking off the retail expansion, Fabletics opened its doors at the Mall of America, Minnesota, marking the first of the 24 new stores set to debut this year. The brand is planning to open stores in Alabama, Arizona, Colorado, Iowa, Kansas, Maryland, Michigan, Massachusetts, North Carolina, and Oregon, with two stores each in Texas, and three each in California and Virginia.
Some of the new stores will feature "fitness boutiques" as a result of a collaboration with at-home rowing machine Hydrow. These boutiques will offer customers an immersive fitness experience, complete with in-store demos for Fabletics products.
As part of the store expansion, Fabletics will also introduce interactive elements, such as video installations and touchscreen technology, to enhance the shopping experience. Select stores will allow customers and brand ambassadors to post photos on social media, fostering a sense of community and engagement.
VIP members will have early access to new capsules and on-demand fitness content through the Fabletics FIT app. Members are automatically charged $50 a month, but have the option to skip a month. The app, available to members who sign up for the "VIP" membership, offers members-only pricing on apparel and accessories in stores.
While specific interactive retail technologies or online platform enhancements for Fabletics in 2021 are not detailed in the available data, the brand's focus has generally been on sustainability innovations and offering a diverse product range, including activewear, scrubs for medical professionals, and shapewear under the YITTY line.
In 2021, Fabletics opened a store in Summerlin, Nevada, featuring a 1,800 square-foot space and introducing a men’s clothing line. However, no direct mention of interactive features such as digital shopping experiences, customization tools, or integration of AR/VR is found in the 2021 timeframe within the provided sources.
For the most up-to-date and detailed information on new interactive features or specific 2021 plans, Fabletics' direct communications or press releases from that period would be recommended.
One aspect worth noting is that in the wider activewear and retail industry, companies increasingly invest in interactive features to enhance customer engagement both online and in-store. Given Fabletics' digitally native origins, it would be plausible for them to have explored or developed interactive digital tools or experiences around this time, but concrete evidence from 2021 is not available in the search results provided.
With the latest store openings and the introduction of interactive elements, Fabletics is set to continue its growth trajectory, offering customers an engaging and innovative shopping experience.
- The activewear retailer Fabletics, aiming to strengthen its physical presence, announced plans to open 24 new stores across various states this year, including California, Texas, and Virginia.
- As part of the store expansion, Fabletics will collaborate with at-home rowing machine Hydrow to offer 'fitness boutiques' in some stores, providing customers an immersive fitness experience.
- To enhance the shopping experience, Fabletics will introduce interactive elements like video installations, touchscreen technology, and social media integration in select stores.
- VIP members of Fabletics will enjoy early access to new capsules and on-demand fitness content through the Fabletics FIT app, available to members who sign up for the "VIP" membership.
- Although specific interactive retail technologies for Fabletics in 2021 are not detailed, the brand has historically focused on sustainability innovations and offering a diverse product range, including activewear, medical scrubs, and shapewear under the YITTY line.
