Focus on the debate: Fair Trade under scrutiny
In the heart of Neuwied, Germany, a unique initiative is underway to promote fair trade and raise awareness among citizens. The town's Fairtrade Town steering group, in collaboration with Fairtrade Germany and the Neuwied One World Shop, has launched a series of events to draw attention to the importance of fair trade.
The central focus of this campaign is a spin-the-wheel game in downtown Neuwied, where prizes generously donated by Fairtrade Germany and the Neuwied One World Shop await participants. The goal is twofold: to increase the sale of fair-trade products and to strengthen the awareness of citizens about fair trade.
Wolfgang Rahn, spokesperson for the Fairtrade Town steering group, emphasizes the significance of every contribution, whether through active participation or conscious choice of fair-trade products. "By choosing fair trade, we are not only supporting ethical trade but also helping to reduce the global development gap and fostering sustainable livelihoods for small-scale farmers and workers," he says.
Alena Borhardt, a member of the steering group, stresses the importance of raising citizens' awareness about fair trade and sustainable consumption. "The process fosters collaboration among businesses, schools, government, and local organizations, creating a sense of collective responsibility and shared values," she adds.
Becoming a Fairtrade Town is a community-driven initiative that seeks to make global trade fairer, support sustainable development worldwide, and foster local engagement and ethical consumption. The specific impact in downtown Neuwied would depend on the breadth and depth of local participation, but the benefits and goals are clear: fairer pay for producers, deeper community engagement, and a stronger commitment to global responsibility.
Neuwied, along with the Fairtrade District Neuwied, is already taking steps towards this goal. By networking various actors at the municipal level, the town is working towards promoting fair trade at the heart of its community.
Interested parties are welcome to get involved in the Fairtrade movement in Neuwied. For those eager to join the Fairtrade Town steering group, Alena Borhardt's email address, [email protected], is provided for further information.
Together, the people of Neuwied aim to make a difference, one fair-trade choice at a time. The theme of the event in downtown Neuwied, "Fair through the Day," encapsulates this spirit of unity and commitment to a fairer world.
The spin-the-wheel game in downtown Neuwied, part of the town's Fairtrade campaign, not only offers an opportunity to win prizes, but also aims to boost the sale of sustainable-living products and inspire citizens to embrace a home-and-garden lifestyle that supports fair trade. Alena Borhardt, a member of the Fairtrade Town steering group, urges citizens to participate and become more aware of the importance of sustainable living and fair trade in their day-to-day choices.
