Global Meeting Held in Perth, Western Australia - WTTC Summit in Boorloo
The World Travel & Tourism Council (WTTC) recently held its 24th Global Summit in Perth, Western Australia, focusing on the sustainable recovery and growth of the travel and tourism sector post-pandemic. The event, which took place from 8th to 10th October 2024, was hosted in a destination that honours its cultural heritage and protects both people and planet.
The theme for the summit was "Ancient Land: New Perspectives", reflecting Perth's stunning scenery, biodiversity, strong ethos of fostering connections between cultures, communities, and the environment. The WTTC was pleased to host the event in a city admired for its economic contributions and commitment to sustainable growth and cultural preservation.
Industry leaders and key government representatives attended the summit, which emphasized aligning efforts to support the travel sector and move towards a safer, more resilient, inclusive, and sustainable future. The event highlighted the importance of strengthening supply chains, investing in green technologies, and advancing human capacity-building within the tourism ecosystem.
The summit also addressed environmental sustainability and the industry's role in contributing to climate action. It explored digital transformation and innovation in travel and tourism to enhance traveler experience and operational efficiency. Economic recovery and resilience were also key themes, with the sector's significant contribution to global GDP (noted as around 10% in 2024) and employment emphasized.
Collaboration across governments and the private sector was another focus, with the aim of building back better with sustainable infrastructure and inclusive growth. The summit in Perth offered lessons for other destinations in growing their visitor economy sustainably, while centering their cultural heritage and preserving both people and planet.
Social media users were encouraged to share their experiences from the Global Summit using the hashtags #GSPerth and #AncientLandNewPerspectives. The WTTC Global Summit in Perth, Western Australia, continued to embody the spirit of unity and diversity, making it an ideal place to bring together global leaders.
The WTTC Global Summit in 2024 was sponsored by various event hosts, and the aim for the next year is to support the travel sector and move towards a safer, more resilient, inclusive, and sustainable future. The WTTC's global agenda to drive sustainable, inclusive, and resilient travel and tourism in the evolving global economy was clearly on display in Perth.
- Recognizing the significance of sustainable growth and cultural preservation, the WTTC Global Summit in Perth, not only highlighted the importance of sustainable living in the travel and tourism sector but also emphasized the need for investments in green technologies and capacity-building within the home-and-garden of human development – the communities themselves.
- With a focus on economic recovery and resilience, the finance sector also played a pivotal role in the WTTC Global Summit, as it showcased how business, lifestyle, and the travel and tourism industry could work together to contribute positively to the environment while ensuring sustained growth for all stakeholders.
