Guide to Marketing Landscape Lighting Schemes
Get ready for a dazzling display of outdoor living as Tim Ryan from Lighthouse Design Studio takes centre stage at the CEDIA Expo on September 5. Ryan will participate in a one-hour panel discussion titled "Smart Outdoor Living: Integrating Technology for Enhanced Experiences," sharing insights on how technology can elevate outdoor spaces.
With over 100 years of experience and 50,000 projects completed since 2001, Lighthouse Design Studio has honed its craft in creating magical, warm, and inviting ambiances for any time of day or night. Their expertise spans 22 offices across the Eastern U.S., with travel teams covering the country.
The Importance of Schematic Design
The heart of every project lies in the Schematic Design process, where trust is built with clients and the scope of the project is established. This stage involves deeply exploring lighting concepts, establishing luminous compositions, and visual hierarchy. It also includes uncovering the core reasons a prospect wants or needs lighting for their home and property, and establishing a "want hierarchy" to prioritize lighting needs.
Moreover, the Schematic Design process involves exploring and documenting site conditions, pre-visualizing the site with "night-eyes" to best understand how to work with the current site assets, and delving into the unique vocabulary of lighting to ensure a perfect fit.
Overcoming Sales and Design Challenges
In the world of landscape lighting, sales and design challenges can be daunting. To capitalize on high-value projects, it's crucial to focus on marketing, client education, customized design solutions, and strategic partnerships.
Lighthouse Design Studio offers a four-phase lighting sales and design process: Schematic Design, Design Development, Construction Documents, and Construction Administration. By following these phases meticulously, the company ensures a seamless transition from concept to completion.
Partnership Opportunities
Lighthouse Design Studio is looking to partner with custom integration companies to offer services from sales, design, installation, maintenance, and long-term care for clients. This partnership will provide integrators with a competitive edge in the landscape lighting market.
Education Sessions at CEDIA Expo
At the CEDIA Expo, Lighthouse Design Studio will conduct three one-hour CEU-accredited courses: "The Language of Light," "Lighting the Way: The Critical 5 of Landscape Lighting Design," and "Bright Partnerships: How Custom Integrators Can Profit from Collaborating with Lighting Specialists." These sessions aim to equip integrators with the knowledge and skills needed to excel in the landscape lighting field.
Product Agnostic Approach
Lighthouse Design Studio is product agnostic, using a variety of products including Coastal Source, WAC, and Lumien, ensuring the best solution for each unique project. However, it's important to note that poor design can be a danger in landscape lighting, and Lighthouse Design Studio places a strong emphasis on design excellence.
For more information about Lighthouse Design Studio and to get in touch with the company, visit https://lights.design/.
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- Attendees of the CEDIA Expo are invited to explore the fusion of lifestyle, technology, and home-and-garden design in the panel discussion titled "Smart Outdoor Living: Integrating Technology for Enhanced Experiences."
- In their quest for offering comprehensive outdoor living experiences, Lighthouse Design Studio integrates technology into their home-and-garden projects, emphasizing the importance of Schematic Design to establish the scope, visual hierarchy, and lighting needs.
