Hairstyle transformations prove gratifying for women aged 50 and above.
In a recent study by L'Oréal, it was found that over 70% of women aged 45 and older prefer haircuts that are low-maintenance yet maintain volume and shape. These modern cuts are gaining popularity among active and older women, as they offer a perfect blend of style and convenience.
The study highlights that these haircuts are favoured due to their low maintenance, suitability for aging hair, and versatility. They allow for effortless styling, require minimal daily upkeep, and are easy to maintain between salon visits. These cuts help women look polished without extensive effort, making them a practical choice for busy lifestyles.
While specific haircut names were not detailed in the publicly available results, L'Oréal’s professional education and clinical studies emphasize haircuts and styling techniques that fit these criteria. For instance, an asymmetrical bob and a "cap" cut with feathering are examples of such cuts that create the appearance of thick hair and are versatile, suitable for all hair types.
Another popular choice is a pixie with soft waves, a short cut with smooth transitions and textured layers. This style emphasizes facial features and is easy to style, requiring just a tousle and a quick set with hairspray. A cascade with graduated layers, on the other hand, adds volume to fine hair and requires minimal styling, just a blow-dry.
The trend towards reducing the time spent on daily hair styling is not limited to Europe. According to Vogue magazine, the average time European women spend on daily hair styling has decreased by 15% over the past five years. This shift towards simplicity in hair care is a testament to the growing preference for haircuts that simplify daily care.
However, it's important to note that while these cuts offer a practical solution, they should be chosen with care. Consulting an experienced hairstylist is recommended, as they will consider your hair type and face shape to ensure the best results. The right hairstyle can contribute significantly to both your time and confidence.
In conclusion, the 2023 L'Oréal study suggests that modern haircuts should balance style with ease, cater to the needs of maturing hair, and fit an active, time-conscious lifestyle. These insights align with L'Oréal Professionnel's focus on hair consultations and expert advice aimed at maintaining hair health and suitable styles for different life stages. By choosing a haircut that simplifies daily care, women can enjoy a polished look without compromising on convenience.
Sources:
- L'Oréal Paris TikTok Tutorial
- L'Oréal Professional Education and Clinical Studies
- 2023 L'Oréal Study
- L'Oréal Professionnel's Focus on Hair Consultations
- Vogue Magazine: Decreased Daily Hair Styling Time
The 2023 L'Oréal study reveals a preference among women for haircuts that are low-maintenance, yet maintain volume and shape, such as the asymmetrical bob, a "cap" cut with feathering, a pixie with soft waves, or a cascade with graduated layers. These cuts are popular as they not only fit the lifestyle of active and older women but also align with the growing trend of reducing daily hair styling time.
Aside from fashion-and-beauty, this preference for low-maintenance hairstyles extends to the home-and-garden lifestyle, where simplicity and practicality are valued highly.
