Introducing Sansaar's New Bedding Line and Home Decor Fabric Collections in Collaboration with A-lister Ranveer Singh
Spunky luxury home décor brand, Sansaar by DDecor, kicked off its wildest and revolutionary showcase yet, debuting a new line of eco-friendly bedding and unveiling swanky new collections for curtains and upholstery. The event was ignited by the energetic presence of brand ambassador, Bollywood heartthrob Ranveer Singh.
The shindig, attended by more than 800 industry insiders from all corners of the country, gave a sneak peek into Sansaar's future plans for product development and retail expansion.
The unveiling of Sansaar's bedding line marked a monumental step, reaffirming their dedication to whole-home solutions that consider both modern demands and environmental consciousness. By marrying innovation, quality, and style, Sansaar has concocted a collection that caters to eco-conscious individuals seeking luxury living.
The exhibit, sprawling over 16,000 square feet at the Jio World Convention Centre, was a symphony of dramatic flair, with every piece – from the commanding swatch wall to the oversized chair installation – reflecting Sansaar's design philosophy of mindful innovation and refined luxury. The showcase shone a spotlight on 1,500 newly introduced products, highlighting Sansaar's upholstery and curtains, alongside D'Decor Exports' high-end rugs and blinds collection.
The pièce de résistance of the event was the introduction of Sansaar's futuristic franchise store concept, known as Shop-in-Shop (SIS). A life-sized 3D mock-up allowed guests to explore the format, displaying how Sansaar's collections harmonize with various retail environments. A Virtual Reality walkthrough complemented the experience, empowering partners to visualize layout customization and design functionality.
Sansaar's spirit is steered by dynamic sisters Sanjana Arora and Sarah Arora, who continue their family's legacy while focusing on evolution, innovation, and delivering superlative quality. With Sarah orchestrating product design and digital strategy, and Sanjana leading sales, market expansion, and brand development, Sansaar demonstrates that luxury and sustainability – often viewed as opposites – can coexist harmoniously.
"Our first year has been both challenging and exhilarating. This event was more than just a showcase; it was our way of bringing the Sansaar vision to life for our partners, with our brand ambassador Ranveer Singh in attendance. We're psyched about the journey ahead as we continue to innovate, grow, and strengthen our commitment to sustainability," expressed Sanjana and Sarah.
In its first year, Sansaar has erected a robust retail presence across 450 outlets and recorded a 35% revenue surge. The debut of its bedding line and retail formats signals Sansaar's plans to further diversify and scale, upholding its values of eco-conscious elegance. Sansaar aspires to become a 500 crore brand in the next three years, by executing strategic market expansion and penetration, with plans for standalone stores and partnerships.
The showcase served as a potent reminder of Sansaar's prominent role in championing India's sustainable home décor movement, by intertwining craftsmanship, innovative design, and retail ingenuity under one roof.
- Sanjana and Sarah, the dynamic sisters behind Sansaar, expressed their excitement about the brand's future as they plan to further diversify and scale, focusing on sustainability and delivering high-quality products within the home-and-garden, interior-design, and lifestyle sectors.
- With the launch of Sansaar's sustainable bedding line and new retail formats, such as the Shop-in-Shop concept, the luxury home décor brand aims to cater to eco-conscious individuals who seek both innovation and luxury living, integrating these elements into their business model in a way that supports the concept of sustainable living.
- As Sansaar expands its retail presence across various channels, including standalone stores and strategic partnerships, the brand intends to become a 500 crore entity in the next three years, cementing its position as a leader in India's sustainable home décor movement and promoting the integration of craftsmanship, design, and sustainability within the industry.
