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July's Design (and Life) Mood Set by The Zeitgeist Edit: Unveiling the Prevailing Trends

Design Trends Shifting Perspectives of a Design Enthusiast This Month, Packed With Daring and Perspective-Altering Concepts

July Trends Shaping Design and Life's Direction, as Identified by the Editor in The Zeitgeist Edit
July Trends Shaping Design and Life's Direction, as Identified by the Editor in The Zeitgeist Edit

**Current Design and Culture Trends for July 2025**

In the dynamic world of design and fashion, July 2025 is witnessing a vibrant resurgence of bold aesthetics, sustainable materials, and personal expression. Here's a snapshot of the trends shaping the design landscape this month.

**Design Trends**

1. **Bold and Saturated Colors**: Deep jewel tones such as emerald green, aubergine, and sapphire blue are making a striking impact in interior design, adding depth and personality to spaces.

2. **Textured Walls and Ceilings**: The incorporation of texture into interior design elements is becoming increasingly popular, adding a tactile dimension to spaces.

3. **Sustainable Materials**: There is a growing emphasis on using eco-friendly materials in design, reflecting a broader cultural shift towards sustainability. One such exciting trend is Foresso, a terrazzo material made from timber, which brings a unique texture and color to walls, floors, worktops, and more.

4. **Maximalism and Pattern Mixing**: Maximalist designs with mixed patterns are being celebrated, particularly in fashion and interior design. A prime example is the "Chocolate Box Interiors" chocolate shop, designed by Rosanna Bossom, which features an excess of print, ornate molding, and colorful wallpaper.

**Cultural and Fashion Trends**

1. **Fearless Self-Expression**: Fashion and art are embracing bold aesthetics, inviting individuals to express themselves fearlessly through their choices.

2. **Sustainable and Thoughtful Craftsmanship**: Exhibitions and designs are questioning traditional notions of craftsmanship, highlighting sustainability and technological innovation.

3. **Personalization and Technology**: In fashion, there is a strong focus on personalized beauty solutions and technological integration, offering consumers more unique and functional options.

**Home and Garden Trends**

1. **Luxurious Bathrooms**: Upgrades to bathrooms are popular, focusing on luxury and comfort.

2. **Wood-Drenched Interiors**: Wood is being used extensively in home interiors, creating warm and inviting spaces.

3. **Forest Gardens**: Outdoor spaces are shifting towards forest gardens, featuring natural elements like trees and ponds to create serene retreats.

In addition to these trends, there are some exciting collaborations and innovations worth noting. The Forma Sheer fabric from Maddux Creative introduces pattern that makes a vista of the dining room come alive during the daylight hours. The collaboration between USM and Armando Cabral reimagines the storage brand's designs into new, previously unseen forms, including a bed. Metre Candles, the brainchild of events and floral stylist Jessica Lucas, offer supersized tapered candles that have changed the game when it comes to table styling.

July 2025 also marks the celebration of World Chocolate Day on the 7th in the UK. To commemorate the occasion, the collaboration between USM and Buchanan Studio introduces new shapes, luxurious materials, and unexpected combinations.

Meanwhile, the serveware industry is experiencing a resurgence, with stainless steel and chrome decor becoming particularly popular. Service Projects, a Scandinavian design brand, is known for its stainless steel serveware, while Aceify offers access to elite tennis coaches and training camps as part of tennis experience vacations, as tennis is having a cultural moment, with luxury brands adopting the tennis-core aesthetic and tennis resorts becoming more popular.

Lastly, the food scene is seeing an exciting development with the emergence of savory ice cream. Viral bag designer Anya Hindmarch has opened The Ice Cream Project again this summer with flavors such as pickled onion, sriracha, and Bisto gravy. For the classic gelateria experience, these sweet spoons are an essential addition to your cutlery drawer this summer.

London, on the other hand, is experiencing an emergence in the wine and ice cream bar scene, offering adult flavors and beautifully designed interiors.

Overall, July 2025 design and culture trends emphasize boldness, sustainability, and personal expression across various disciplines.

  1. The resurgence of bold aesthetics in interior design is evident in the use of deep jewel tones, such as emerald green, aubergine, and sapphire blue.
  2. In addition to colors, textured walls and ceilings are becoming increasingly popular, adding a tactile dimension to spaces.
  3. There is a growing emphasis on using eco-friendly materials like Foresso, a terrazzo material made from timber, in design.
  4. Maximalist designs with mixed patterns are being celebrated, particularly in fashion and interior design.
  5. Fashion and art are encouraging fearless self-expression, inviting individuals to express themselves through their choices.
  6. Sustainable and thoughtful craftsmanship is becoming a focus in exhibitions and designs, highlighting sustainability and technological innovation.
  7. In home interiors, wood is being used extensively to create warm and inviting spaces, while outdoor spaces are shifting towards forest gardens.
  8. The food scene is seeing an exciting development with the emergence of savory ice cream, such as pickled onion, sriracha, and Bisto gravy flavors.

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