Lovesac unveils the novel AnyTable in its category widening move
Lovesac Introduces Customizable AnyTable for Holiday 2025
Lovesac, the popular furniture company known for its modular and customizable seating solutions, has expanded its product line with the introduction of the AnyTable. The new accessory, which ranges in price from $995 to $1120, offers customers a unique way to build their dream living room.
The AnyTable comes in three colorways: Dark Brown, Weathered Grey, and Blonde, and can be customized to have shelves or drawers. It is designed to complement the brand's popular Sactional couches, serving as an in-line table, end table, or coffee table.
According to Lovesac founder and CEO Shawn Nelson, the AnyTable is part of the company's ongoing efforts to innovate and expand its product line. "We're always looking for ways to give our customers more options and the ability to personalize their spaces," Nelson said.
Retailers are facing challenges this holiday season due to price-conscious shoppers and ever-changing tariffs. However, Lovesac's Q2 net sales for 2025 grew by 1.3% year over year to $156.6 million, and the addition of the AnyTable is helping to expand the company's product offerings beyond sofa and bean bag styles.
Lovesac's Q2 operating loss for 2025 reached $8.3 million, compared to $993,000 in the year-ago period. Despite this, the company has been prioritizing innovation in 2025, and the AnyTable is just one example of its efforts.
In addition to the AnyTable, Lovesac has also introduced the PillowSac Accent Chair in May 2025, and recently launched a redesigned Sactional accessories platform, which includes new iterations of drink holders, trays, and coasters.
The furniture retail market has struggled after a strong run during the pandemic, but Lovesac's latest innovations suggest that the company is committed to staying at the forefront of the industry. With the AnyTable and other new products, Lovesac is giving customers more reasons to choose its customizable and stylish furniture solutions.
- Despite the challenging retail landscape, affected by price-conscious shoppers and tariff changes, Lovesac's editorial emphasis on innovation is evident, as they expand their product line to include the AI-designed AnyTable.
- As people invest more in personalizing their home-and-garden spaces to adapt to the pandemic lifestyle, Lovesac's new customizable AnyTable, available in three colorways, offers a stylish solution for both in-line tables and smaller end tables or coffee tables.
- Amidst a shifting market where the furniture industry has reduced in sales post-pandemic, Lovesac's focus on lifestyle products, such as the AnyTable, serves to differentiate them from competitors and secure their position amid industry changes.
