Reaching Your App's Massive Distribution - Mobile App Advertising Strategies
In the ever-growing world of mobile apps, standing out from the crowd is crucial. Here's a guide on how to effectively market your app and increase its visibility.
Firstly, it's important to note that compensating trial users for their time is a good practice. However, if users have a declared commercial interest, they should be encouraged to disclose this to avoid any confusion.
Video campaigns on YouTube can be a cost-effective way to promote apps. These campaigns can help showcase the unique features and benefits of your app to a wider audience.
App discoveries aren't confined to app stores alone. In fact, a staggering 60% of app discoveries don't take place within the stores. This highlights the importance of a strong online presence and effective marketing strategies.
Search engines play a significant role in app discoveries, with 25% of app discoveries occurring via search engines. Therefore, search engine optimization (SEO) should be a key component of your marketing strategy.
A marketing plan is essential for app releases. This plan should include SEO, social media promotions, press releases, paid advertising, app store optimization, and a website/blog. A well-executed marketing plan can significantly increase your app's visibility.
An effective sales pitch should highlight the strengths and uniqueness of the app, target the audience, and create an emotional need for the app. Consider working with a copywriter to craft a compelling sales pitch.
In addition, consider using "teaser campaigns" to build up excitement for the app before its release. These campaigns can help generate anticipation and interest in your app.
Paid search engine ads for apps can also be effective. Nearly half of app adverts result in a download coming from paid search. Google offers a tutorial on the most effective type of adverts to use in Search - the mobile app install campaign.
Lastly, finding 100 influential users for trial testing and asking them to promote the app can help spread the word about your app. These users can provide valuable feedback and help generate buzz around your app.
While the marketing agency that conducted a study in 2014 showing that people spend on average 30 hours per month on mobile apps was not clearly identified in the provided search results, it's safe to assume that this figure is still relevant today. Users use up to 30 different apps each month, making it crucial to ensure your app stands out among the competition.
Following these tips can help increase your app's visibility and ensure its success in the competitive app market.
