Revamped Morris & Co. Sofa Partnership Potentially Showcases How Timeless Designs Can Thrive in Contemporary Living Spaces
Swyft Home, a popular furniture brand known for its design-led city dwellers, has teamed up with Morris & Co to create a unique collection that seamlessly blends traditional British craftsmanship with contemporary living.
A Perfect Marriage of Tradition and Modernity
The collaboration showcases an array of furniture configurations for the modular sofa Model 03, available in the serene Pure Willow Boughs print. Another standout piece is the Swyft x Morris & Co. Model 05 Loveseat, upholstered in the Blackthorn Mineral print, which adds character and elegance to any space.
The collection incorporates four iconic heritage patterns from Morris & Co's archive, including Standen, Pure Willow Boughs, Blackthorn, and Fruit. These patterns range from subtly leafy to the painterly florals, providing a wide variety of options for design-conscious individuals.
Functional and Fashionable Furniture
Swyft Home's furniture, delivered in compact boxes and assembled tool-free, maintains its characteristic clean lines and functional, contemporary shapes. The ottoman, despite its slim-line design, can accommodate a wide variety of different aesthetics, from quietly luxurious modern country to sleek Japandi. It can also serve as a great alternative to a coffee table and doubles as a chic additional bench seat when needed.
The stylish ottoman and the ultimate accessory for an accent chair or sofa, Cushion 01, are available in all four Morris & Co. prints. Each features pretty piping and a contrast velvet or boucle back, adding a touch of sophistication to any piece of furniture.
Honouring the Legacy of British Craftsmanship
The partnership reflects a shared value in quality, craftsmanship, and care, aiming to produce pieces that are both timeless and fresh. This collection honours the legacy of British craftsmanship and design without compromising on the simplicity and functionality expected in modern furniture.
In summary, the popular pieces from this collaboration include modular sofas (Model 03, Model 05), beds, armchairs, storage ottomans, and cushions. The design blend features iconic traditional Morris & Co. floral and nature-inspired patterns combined with Swyft’s modern, streamlined, mid-century inspired furniture forms. The purpose of this collaboration is to combine British heritage and craftsmanship with contemporary living functionality and minimalism.
[1] Swyft Home Press Release, 2021. [2] Morris & Co Press Release, 2021. [5] Swyft Home x Morris & Co. Collection Brochure, 2021.
- The Swyft Home x Morris & Co. collection displays a fusion of traditional craftsmanship and contemporary living, showcasing various furniture configurations for the Model 03 modular sofa in the Pure Willow Boughs print.
- Remarkable pieces like the Model 05 Loveseat, upholstered in the Blackthorn Mineral print, highlight the collection's ability to add character and elegance to any living space.
- Swyft Home's furniture, celebrated for its clean lines and functionality, is supportive of multiple aesthetic styles, with the slim-line ottoman fitting seamlessly into a variety of settings, ranging from modern country to Japandi.
- The collaboration represents a shared commitment to quality, craftsmanship, and care, resulting in timeless yet fresh pieces that blend British heritage and design with the simplicity and functionality expected in modern furniture.
