Shanghai Centre welcomes luxury retailer TUMI as they unveil their inaugural China flagship store.
TUMI Opens First Flagship Store in China at Shanghai Centre
TUMI, the renowned global brand known for its luxury travel essentials, made a significant stride in its commitment to the Chinese market by opening its first flagship store in China on August 5, 2025, at the Shanghai Centre.
The grand opening was celebrated with an exclusive launch event, marked by a symbolic ribbon-cutting ceremony and the presence of notable guests, including Wei Daxun, the newly named Asia-Pacific brand ambassador for TUMI.
The event was a testament to design, culture, and meaningful connections, with TUMI Creative Director Victor Sanz expressing his excitement about the energy and unique contributions of everyone involved in the launch. The store aims to provide immersive, elevated, and personalized retail experiences for global travelers.
Located at Room A02-B, Ground Floor East Department Store, 1376 West Nanjing Road, Jingan District, Shanghai, the flagship store showcases a curated selection of TUMI's premium collections, including Alpha Bravo and Harrison.
The store's design reflects TUMI's commitment to thoughtful craftsmanship, starting from the outside in. Inside, refined scenario-based displays showcase the full range of TUMI's mens, womens, and travel accessories.
A unique feature of the TUMI China flagship store is a dedicated art installation space, which debuted with Journey, a work created by renowned contemporary artist Xu Fei. Journey explores the intersection of movement, intention, and form, adding a touch of cultural significance to the store's modern design.
The personalization service introduced an exclusive Shanghai mold for the event, enabling guests to create custom keepsakes. The interactive materials wall allows clients to experience TUMI's innovations in cutting-edge design material technology firsthand.
The event also launched Chapter 3 of the Uncompromisingly Light campaign. The afterparty featured entertainment, interactive workshops, and a bespoke fan-personalization experience.
The TUMI China flagship store is part of the brand's continued investment in the Chinese market and its commitment to serving business, travel, and lifestyle customers with luxury essentials since 1975. Notable guests from across the region and beyond attended the event, making it a memorable milestone in TUMI's journey in China.
The store opens from 10am - 10pm, inviting global travelers to immerse themselves in the TUMI experience. Visual content and reflections on the store’s modern design and retail experience were highlighted on Shanghai’s luxury retail scene on social media platforms around early August 2025. The grand opening was professionally produced by Auditoire Luxe, indicating a high-profile launch event.
- The opening of TUMI's first flagship store in China at the Shanghai Centre is a significant event in the business world, marking a strategic move by the luxury travel essentials brand towards the Chinese market.
- The store's location at Room A02-B, Ground Floor East Department Store, 1376 West Nanjing Road, Jingan District, Shanghai, is a prime spot for shopping enthusiasts and travelers alike.
- Innovation and cultural significance intertwine at the TUMI China flagship store, as evidenced by the debut of Xu Fei's art installation, Journey, within the modern retail space.
- The grand opening event offered more than just a ribbon-cutting ceremony, featuring an afterparty with entertainment, interactive workshops, and a personalization experience for guests.
- The TUMI China flagship store serves as a hub for business travelers, lifestyle enthusiasts, and shoppers seeking premium home-and-garden, entertainment, and general-news accessories, as well as the brand's renowned Alpha Bravo and Harrison collections.
