Technology exhibit CES reveals Crystal microLED display from Swarovski Mobility division
The Crystal Center Display, a groundbreaking fusion of premium crystal and cutting-edge technology, has been honoured with a CES Innovation Award Honoree for outstanding product design. This innovative display, developed in collaboration between Continental and Swarovski Mobility, made its debut at the Consumer Electronics Show (CES) 2024 in Las Vegas. The display was short-listed as a CES 2024 Innovation Award honoree in the category of 'vehicle tech & advanced mobility'. The jury at CES 2024 was captivated by the Crystal Center Display's innovative and minimalist design, combined with its technical features. The display's image-generating microLED panel is suspended in an artfully composed crystal body, creating the illusion that the content displayed is floating. The three-dimensional crystal form of the display, with a facet cut developed in-house by Swarovski Mobility, adds to its unique and eye-catching appearance. The Crystal Center Display is a key interaction interface in the vehicle, as explained by Peter Widmann, Senior Vice President B2B and Managing Director at Swarovski Mobility. It puts interaction between human and vehicle at the heart of an emotionalized brand experience. The display's next-generation screen technology could define cars of the future, paving the way for exciting new luxury interior concepts. The display's three-dimensional crystal form and distinctive faceting were developed in-house by Swarovski Mobility. It is fully embedded in a stylish crystal housing, offering a frameless and semitransparent look. The Crystal Center Display employs advanced microLED technology for remarkable visual performance, enabling unprecedented levels of brightness and contrast. Continental will showcase its latest technologies, including the Crystal Center Display, at a private structure exhibit in Central Plaza from Tuesday, January 9 through Friday, January 12. The company has entered a collaboration with Swarovski Mobility to pool resources and leverage expertise, focusing on the volumetric crystal panel's distinctive faceting and durability for in-vehicle use. In conclusion, the Crystal Center Display is a world-first combination of premium crystal and leading-edge display technology. Its innovative design, technical features, and potential to redefine the future of automotive interiors have earned it the well-deserved recognition of a CES Innovation Award Honoree.
