The NightLÄND study underscores the significant role of the night-time economic sector
The "NightLAÄND" study, conducted by Prognos AG on behalf of the Ministry of Economic Affairs, Labour and Tourism of Baden-Württemberg, offers valuable insights into the particularities of the state's nighttime economy. The comprehensive research analyses aspects such as the origin of guests, the typical course of a night, the role of "Night Governance", and the challenges faced.
The study, completed in August 2025, also highlights current trends, opportunities for improvement, and funding possibilities within this sector. It proposes twelve recommendations for strengthening the nighttime economy with targeted actions and measures. These recommendations serve as a solid foundation for developing suitable strategies and measures locally.
For those interested in learning more about the study, it can be found at this link: Study "NightLAÄND" (PDF). For further inquiries, citizens can direct their questions to the Ministry of Economic Affairs, Labour and Tourism via their Contact Form at this link: Contact Form. For media-related inquiries, please contact the Ministry's Press Office at Press Office or through this link: External: Press Office.
The study underscores the importance of a robust nighttime economy, and the recommendations provided offer a promising roadmap towards its strengthening. By implementing these measures, Baden-Württemberg can continue to thrive as a vibrant and dynamic region, both day and night.
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