Tinder users excitedly engage with Icelandic authors, finding an unexpected connection
In an unexpected twist, Forlagið Publishing has found success in advertising their Christmas books on the popular dating app Tinder. According to reports by mbl.is/Kristinn Magnusson, the success rate of this advertising venture is at least ten times higher than previously known.
The advertising strategy, which includes book recommendations tailored to older adults' tastes and a user-friendly digital experience, has particularly resonated with users aged 65 and over. This demographic's interest in Forlagið's Christmas books on Tinder is the highest among all age groups.
Executive Egill Oern Johannsson, CEO of Forlagið, was initially taken aback by the unconventional advertising approach but is now pleasantly surprised by its success. He attributes the campaign's success to its interactive and straightforward nature, which appeals to seniors who appreciate easy-to-use digital experiences.
The campaign's targeted content, which includes nostalgic or classic literature and books suited to older adults' tastes during the holiday season, is another factor contributing to its success. Forlagið has also adapted Tinder's format in a novel way for this older audience, using Tinder-like swipe mechanics to browse book covers or summaries.
Forlagið's marketing advisor and Egill Oern Johannsson met this week to discuss the campaign's success and explore potential strategies for future seasons. The executive expresses happiness with the Christmas sales this season, with Forlagið widely advertising their books for the sale in newspapers, on websites, and on Tinder.
In addition to Tinder, Forlagið advertises their books worldwide on the web, including Google ads that appear on various webpages and apps. This global approach has helped Forlagið reach a wider audience and boost sales during the holiday season.
The Icelandic Research Center for Shopping and Leisure reported that books and board games were the most popular Christmas gifts this year. Forlagið's innovative advertising strategy on Tinder has undoubtedly contributed to the popularity of books as gifts this season.
In conclusion, Forlagið's unconventional advertising strategy on Tinder has been a fun and surprising hit for the publishing house, significantly increasing their Christmas book sales among seniors. The success of this campaign provides valuable insights for other businesses looking to target older demographics via unconventional platforms.
The success of Forlagið's advertising campaign on Tinder extended beyond newspapers and websites, also targeting nostalgic or classic literature to older adults. This targeted approach, resonating with seniors, has led to a high interest in Forlagið's lifestyle and home-and-garden books as well. In the future, other businesses could learn from Forlagið's venture into unconventional advertising platforms like Tinder, especially when aiming to reach older demographics.
