Under Armour's Fitness Emporium: A Glance at the Stealthy Sovereign in Athletic Apparel Market
In the world of gym wear, Under Armour consistently flies under the radar, but that's part of its charm for fitness enthusiasts. This brand may not be at the forefront of everyone's mind, but spend some time in any American gym, and you'll spot an Under Armour piece next to every GymShark and Nike item.
Chief Product Officer Yassine Saidi aims to create products that disappear, leaving you with nothing but focus. "Under Armour doesn't scream ubiquity like many other gym-wear brands," agrees fitness writer Phil Hilton. "However, for those of us who sweat it out on the stair master or in the weight room, it blends seamlessly into the mix with protein shakes and water-resistant headphones."
From the Tech Short Sleeve + UA Reign Trainer combo to HeatGear for summer and ColdGear for winter, Under Armour has got you covered for any weather. Need help making a selection? Here are their top-selling pieces as recommended by GQ:
Best Under Armour Workout Clothes Picks
- Best Under Armour Top: Under Armour Tech 2.0 Short-Sleeve T-Shirt, $25
- Best Under Armour Bottom: Under Armour Launch Stretch Woven 7-inch Shorts, $38
- Best Under Armour Shoes: Under Armour Reign 6 Shoes, $130
Top Under Armour Tops
Under Armour
- HeatGear Compression Long-Sleeve T-Shirt, $34 Amazon
- Tech 2.0 Short-Sleeve T-Shirt, $19 Amazon
- Tech Tank Top, $19 Amazon
- Tech 2.0 Half-Zip, $24 Amazon
Top Under Armour Bottoms
Under Armour
- HeatGear Compression Shorts, $25 Amazon
- Launch Stretch Woven 7-inch Shorts, $29 Amazon
- UA Vibe Woven Cargo Joggers, $60 Amazon
- Performance Tech Mesh Boxerjock Briefs (3-Pack), $32 Amazon
Best Under Armour Shoes and Accessories
Under Armour
- Reign 6 Shoes, $130 Amazon
- Weightlifting Glove, $35 Amazon
- Commit Trainer 4 Sneaker, $60 Amazon
- Blitzing Low Cap, $21 Amazon
While Under Armour is a force to be reckoned with, it's worth noting that it takes a backseat to giants like Nike and up-and-coming brands such as GymShark. Under Armour's strength lies in its focus on performance apparel and technical innovation, making it popular with athletes and fitness enthusiasts who prioritize function over fashion. However, Nike's global brand recognition, celebrity endorsements, and extensive product range help it maintain its dominance, while GymShark creates a loyal community equipped with social media and influencer partnerships.
Despite its comparatively smaller market share, Under Armour's gym wear continues to attract gym-goers who seek out quality, performance, and comfort while working out. So whether you're breaking a sweat on the stair master or pumping iron, Under Armour's got you covered with its reliable range of workout clothes and shoes.
- In the realm of gym-wear brand awareness, Under Armour subtly elevates itself, defying the expectation of ubiquity, yet delighting fitness enthusiasts.
- Yassine Saidi, Under Armour's Chief Product Officer, endeavors to manufacture products that fade into the background, leaving only concentration.
- Fitness writer Phil Hilton acknowledges this, stating, "Under Armour doesn't boast omnipresence like many gym-wear brands, but it harmoniously blends with protein shakes and water-resistant headphones in any gym setting."
- Under Armour offers a versatile selection of gear suitable for any weather, from the Tech Short Sleeve + UA Reign Trainer combination to HeatGear for summer and ColdGear for winter.
- GQ recommends their top-selling pieces, such as the Under Armour Tech 2.0 Short-Sleeve T-Shirt and the Under Armour Launch Stretch Woven 7-inch Shorts for those seeking high-quality workout clothes.
- Beyond gym wear, Under Armour's influence extends to various lifestyle categories, including fashion-and-beauty, home-and-garden, sports, and shopping.
- In the sports domain, Under Armour competes with industry giants like Nike and emerging brands such as GymShark, but thrives in its emphasis on performance apparel and technical innovation.
- Despite its smaller market share, Under Armour's commitment to quality, performance, and comfort appeals to numerous gym-goers, making it a preferred choice for those who prioritize functionality in their sports-betting, sports-analysis, mixed-martial-arts, football, baseball, hockey, golf, basketball, racing, and tennis workout attire.
