Unveiling the Science Powering Today's Awe-Inspiring Spray Roses
In the world of floriculture, Interplant Roses stands out as a pioneer, continually refining the process of breeding excellence. The company's focus is on creating spray varieties that meet modern demands, such as longer vase life, vibrant colours, strong stems, and design flexibility.
Interplant Roses' breeding process is meticulous, involving hundreds of thousands of crosses each year followed by rigorous multi-year selection and global testing. This data-driven approach starts with many crosses – up to 150,000 annually – aiming for varieties with improved vase life, striking colours, strong stems, and design flexibility.
Initial testing occurs in advanced greenhouses in the Netherlands, using computer-assisted breeding tools combined with expert breeder insight. Promising seedlings then undergo multi-location trials in diverse climates like Kenya and Ecuador to ensure reliability and suitability for growers worldwide.
The World of Spray Roses initiative, a collaborative network of growers, plays a crucial role in this process. This global grower network tests and helps develop Interplant’s new varieties, ensuring that roses meet international market demands and perform well across regions. The initiative also contributes to marketing by promoting spray roses as a distinct category, elevating their design potential and popularity in floristry.
Behind every Interplant spray rose is a deeply collaborative creative and technical process. The World of Spray Roses is a collaborative process involving member growers who play a crucial role in trialing and shaping each rose's journey to market.
Interplant Roses' licensing and commercialization teams handle registering Plant Breeders' Rights, managing trademarks, and working closely with growers and market agents to ensure a smooth rollout. This results in florists and buyers getting access to consistent, high-quality product lines with a clear story through the World of Spray Roses initiative.
The World of Spray Roses Farm Tours campaign, executed by Interplant Roses through its floral influencers in the Netherlands and Kenya, further promotes this collaborative spirit. The constant loop between breeder and market helps Interplant's spray roses stay ahead of trends and evolving expectations.
The World of Spray Roses focuses on storytelling, experience, and engagement in promoting new rose varieties. This initiative unifies and amplifies the voices of growers working with Interplant varieties across continents.
Interplant Roses has shaped and led the spray rose category through decades of dedication. The recent launch of Spray Rose Nadia, named after floral designer Nadia Duran, made an impression with strong branding and industry buzz.
Growers benefit from shared visibility and collective promotion through the World of Spray Roses initiative. As a result, Interplant Roses continues to be a world leader in breeding spray roses.
- Interplant Roses' dedication to breeding excellence can be seen in their focus on creating spray roses with improved vase life, striking colors, strong stems, and design flexibility.
- The World of Spray Roses, a global grower network, plays a crucial role in testing and developing Interplant's new varieties, ensuring that roses meet international market demands and perform well across regions.
- Interplant Roses' licensing and commercialization teams manage the process of registering Plant Breeders' Rights, managing trademarks, and working closely with growers and market agents to ensure a smooth rollout of high-quality product lines.
- The World of Spray Roses Farm Tours campaign, executed by Interplant Roses, promotes a collaborative spirit among growers, floral influencers in the Netherlands and Kenya, and helps Interplant's spray roses stay ahead of trends and evolving expectations.
- The World of Spray Roses initiative unifies growers working with Interplant varieties across continents, focusing on storytelling, experience, and engagement to promote new rose varieties and maintain Interplant Roses' leadership position in the floral industry.
