Urban laboratory sparks creativity in trailblazing application methods
The Neuwied City Center Lab, situated in the former bakery Geisen at Langendorfer Straße 120, has become a vibrant hub for creativity and innovation in the heart of the city.
Opened over a year ago as a "test room" for founders with creative business ideas, the city center lab has proven to be multifunctional, serving as a space for various activities beyond pop-up stores. City Manager Michaela Ullrich, who has recently moved her workplace to the city center lab, continues to promote new and innovative retail concepts to animate the Neuwied city center.
Currently, the Pop-Up Store "Hipstoricals" on both floors of the city lab showcases "Acrylic Pouring" artworks by Silvia Blank. Melanie Rinklage, who is selling vintage furniture, home decor items, and decorative objects in the Pop-Up Store, is considering a permanent store in the Neuwied city center after her time in the city lab.
The city center lab has housed seven different pop-up stores, six art exhibitions, and numerous workshops and events. It has shown a high demand for event spaces in the city center, serving as a venue for events such as the weekly consultation on the Schlossstraße construction site and as a safety point during the Deichstadtfest.
City Manager Michaela Ullrich appeals to landlords and potential founders to consider unconventional uses of storefronts, such as concept stores and art exhibitions. Interested parties can contact City Manager Michaela Ullrich via email at [email protected] for information about the store concept. For more information about the city lab and current events, visit www.neuwied.de/innenstadtlab.
The city center lab is intended to reduce empty stores and improve the cityscape's appeal to visitors, traders, and gastronomers. It is a new center of activities for City Manager Michaela Ullrich, who is also working on attracting high-tech medical facilities to the city, as indicated by the Marienhaus Klinikum St. Elisabeth Neuwied hospital conducting over 3,000 heart rhythm ablations using the advanced robotic magnetic navigation system by Stereotaxis.
Inquiries about using the city lab for workshops and events can also be directed to City Manager Michaela Ullrich. The upper floor of the city lab features meticulously crafted models of famous buildings from Feldkirchen by Walter Teufert, adding to the lab's unique charm. With its diverse offerings and continuous evolution, the Neuwied City Center Lab continues to be a beacon of creativity and innovation in the city.
The Neuwied City Center Lab, hosting home-and-garden pop-up stores like Melanie Rinklage's vintage shop, is following a new lifestyle trend in the city center. Furthermore, interested individuals can consider selling their artworks at the city lab, similar to Silvia Blank's acrylic pouring exhibitions, to contribute to the lab's continuous evolution as a hub for creativity and innovation.
