Workout enthusiast Health Editor endorses brand 'On' as a favorite for activewear essentials, highlighting five current must-haves in workout attire
On Expands its Horizons: From Running Shoes to Workout Apparel
Swiss sports brand On, originally known as On Running, has made a significant leap from specializing in high-performance running shoes to offering gym, yoga, and Pilates outfits. Founded in 2010 by Olivier Bernhard, David Allemann, and Caspar Coppetti, the company is renowned for blending technical performance with stylish design, catering to athletes who seek both function and comfort.
On's innovative approach is evident in its patented "CloudTec" sole technology, which provides a distinctive cushioning system for enhanced running efficiency. Building on this success, the brand has ventured into activewear, harnessing cutting-edge fabric technologies and thoughtful design features tailored for multi-functional athletic use.
The On Studio Open Back Crop Top, for instance, offers an open back detail for ventilation, making it suitable for high-intensity workouts. The On Studio Tights, on the other hand, boast handy pockets for essentials like phones, keys, and cards, while enabling free movement and confidence during workouts.
One of the standout pieces in On's collection is the On Studio Knit Bodysuit 7/8. This sleek, stylish, and supportive one-piece is designed for low-impact workouts like Pilates or Barre, featuring a racerback design that allows it to be worn without a bra. The bodysuit also boasts a butter-soft, bonded neckline and armholes to prevent chafing.
For yoga enthusiasts, the On Studio Bolero is a must-have. This Pilates shrug is designed to be super cosy, chic, and moisture-wicking, perfect for post-yoga Savasana. The On Cloudpulse, meanwhile, is a gym shoe designed for HIIT and circuit training, offering impressive energy return and stability. It comes in colourways such as pastel purple and butter yellow.
On's innovative features in workout clothing focus on engineered textiles that support active performance through breathability and flexibility, paired with refined, functional design suited for various fitness disciplines. The brand's commitment to quality and performance combined with modern style has earned it a cult-like following, with celebrities like Emily Ratajkowski, Zendaya, and Bella Hadid donning its apparel.
On's range extends beyond gym, yoga, and Pilates outfits, offering a wide variety of sports bras, workout tops, training shorts, and more, designed for various workouts. The On Cloudpulse, for example, can be worn for day-to-day activities as well as gym sessions. The On Studio Tights, a reliable pair of high-rise gym leggings with no front seam, promises all-day comfort.
In summary, On's foray into workout apparel has been marked by innovation, style, and a commitment to performance. Whether you're into Pilates, yoga, or high-intensity gym workouts, On's engineered textiles and thoughtful design features ensure you stay comfortable, supported, and stylish throughout your workout.
- On, known for blending fashion and technology, ventures into beauty and lifestyle products, following the success of their performance apparel.
- The Swiss brand's expansion includes home and garden items, infusing their signature style and function into everyday household essentials.
- The European leagues have seen a surge of interest in foreign football players, with many stepping onto the pitch in On's sportswear, showcasing the brand's growing influence in global fashion-and-beauty spheres.
- On's latest collection for the premier league features a sports-inspired home decor line, offering S retras for sports enthusiasts who wish to incorporate their passion into their home decor.
- In addition to their fitness clothing, On has also introduced a sleek activewear line for everyday wear, combining health and wellness with urban style.
- From the field to the catwalk, the On brand stands as a beacon for those seeking fashionable apparel that seamlessly merges performance, beauty, and lifestyle preferences, encompassing all aspects of a celebrity's lifestyle and a fitness enthusiast's journey.
