Youngsters from Gen Z are asserting dominance in the Hamptons this summer, capturing the attention of curated private chefs and other upscale circles.
The Hamptons, a luxurious corner of New York, has become a popular destination for a new generation of influencers this summer. TikTok personalities like Alix Earle, Madison Appel, Olivia Tiedemann, and Carly Weinstein, among others, are flocking to this exclusive enclave, seeking the perfect backdrop for their aspirational lifestyle content [1].
Alix Earle, a private tennis coach turned TikTok sensation, has recently rented a home in Montauk for the rest of the summer. Her content since returning to the US has primarily focused on her experiences in the Hamptons, showcasing beauty, college life, wellness, and luxury aesthetics [1]. Earle has also become a prominent figure in the Hamptons, particularly at the annual 4th of July White Party.
Madison Appel, another influencer, has garnered a significant following by frequently featuring the Hamptons in her videos. Her content since returning from a European summer has predominantly focused on her Hamptons experiences [1]. Alix Earle and Olivia Tiedemann exemplify the trend of showcasing beauty, college life, wellness, and luxury aesthetics through their presence in the Hamptons [1].
The impact of these Gen Z influencers on the Hamptons’ culture and lifestyle is significant. They reshape the area's social dynamics and beach culture, bringing a more digital, brand-driven, and youth-focused energy compared to the traditional "old money" lifestyle historically associated with the Hamptons [2][3]. Their presence is linked to a more vibrant social scene, pop-up brand events, and modern activities like wellness retreats and influencer-hosted parties [2][3].
This influx also introduces new trends around wellness, fitness, beauty, and social networking apps targeting younger generations, influencing local culture and consumer habits [1][2][3]. For instance, the trend of 'quiet luxury' has become commonplace on social media among these influencers [1].
The Hamptons, once known for being an exclusive destination for middle-aged couples, is now attracting a younger demographic. Dorinda Medley and Ramona Singer, known from The Real Housewives of New York, may have been surprised by the influence of Gen Z in the Hamptons [1]. The trend of Gen Z influencers visiting the Hamptons has made a significant impact on one of America's most expensive coastal hotspots [1].
Despite the Hamptons still being dominated by old money, a new generation of young people is showing interest in the Hamptons lifestyle. This cultural blending is also visible in the rise of new experiences and collaborations that attract a younger audience while maintaining the Hamptons’ allure for affluent visitors [3].
This transformation of the Hamptons' social scene is evident in the influencers' content, which provides a new perspective for those who only ever saw it through their TV screen [1]. For example, Carly Weinstein, a TikToker from New York with over 500,000 followers, has also gotten involved with the Hamptons Gen Z hype [1].
In addition, the Hamptons' culinary scene is also undergoing a change, with expensive private chefs based in the Hamptons whose cooking is often showcased by influencers [1].
This shift in the Hamptons' culture is not limited to the digital sphere. Charlie Sawyer wrote an article titled "Make his pockets hurt": Why gen Z and millennial women don't want a 50/50 split of the bill [4], reflecting the changing attitudes towards money and relationships among the younger generation. Similarly, Sawyer also wrote an article titled "Google's recent mass layoffs give rise to new era of unemployment influencers on TikTok" [5], highlighting the impact of social media on employment trends.
In conclusion, the Hamptons are no longer just an exclusive destination for middle-aged couples. The influx of Gen Z influencers is transforming the area, bringing a more digital, brand-driven, and youth-focused energy. This cultural blending is reshaping the Hamptons' social norms, event styles, and consumer patterns, making it a vibrant and dynamic destination for all ages.
References:
- [Source 1]
- [Source 2]
- [Source 3]
- [Source 4] - Bianca Borissova
- [Source 5] - Charlie Sawyer
- The concentration of fashion-and-beauty, home-and-garden, and lifestyle content by TikTok personalities like Alix Earle, Madison Appel, and Carly Weinstein is transforming the Hamptons' aesthetic.
- The Hamptons' cultural landscape is being significantly impacted by the influx of Gen Z influencers who are introducing novel trends in wellness, fitness, beauty, and social networking, as seen in their content.
- The presence of celebrities and social media personalities in the Hamptons, such as Alix Earle, Madison Appel, and Carly Weinstein, is contributing to the incorporation of pop-culture elements into the area's entertainment scene.
